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.HOST is the new, open gTLD for the Web Hosting community


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What is.HOST?

what is .host

.HOST is an upcoming, new top level domain extension for the web hosting community.

It is the product of ICANN's initiative to expand the internet addressing space by creating more choice, and providing more meaningful internet addresses.

Once active, .host aims to become the preferred domain extension for web hosts, ASPs, ISVs, cloud service providers, data centers and other entities within the web hosting industry.

WHY.HOST?

Shorter, more memorable names

Often hosting companies need to append the word 'Host' or 'Hosting' to the domain / brand name. A domain name with the extension '.host' will alleviate the need to do so, allowing hosting companies to have a shorter, more memorable internet address.

Increased search efficiency

Search is playing an increasingly important role in sourcing prospective leads. Hosting related keywords have consistently ranked amongst the top ten most expensive. As of March 2012, Google Adwords statistics show that 7.5mn monthly global searches contain the keyword 'host'. A .host domain name will improve organic efficiency to rank higher.

Instant recognition

When looking to making a hosting purchase, customers will recognize addresses ending with .host, as the one where they are more likely to find what they are looking for. Through market development and consumer awareness building campaigns, our aim is to ensure that .host soon becomes the single identifiable address for hosting and related services.

Better branding

A .host domain name will help hosters communicate a level of focus and specialization. It is a highly visible call-out to your audience, that more than a reseller, service provider, or web designer, you are a web hosting company.

Better categorization

All types of businesses today have their online presence in the .com and .net namespaces. The global hosting industry is a niche but a swiftly growing industry, with annual turnovers north of US$40bn. As one of the most internet dependent industries in existence, this niche well deserves its own namespace on the Internet.

Value added benefits

Hosting companies with their primary website on .host, can expect several value added benefits which include; possible lead generation directory listings, exclusive access to highly relevant offers and privileged access to industry events.

Pre-Registration Benefits
Pre-Registering your preferred domain name here is completely FREE and NON-BINDING. At the same time though, it doesn't constitute a confirmed order, or assurance that your preferred name will be yours. However, it sure does better your odds. Here's how:


.HOST launch timeline
Here is the best case timeline based on the projected pace at which ICANN moves through the evaluation, contract negotiation and delegation process.

Launch Timeline

about us

.Host is one of 31 new top level extensions applied for by Radix. It is also one of its only three uncontested extensions expected to go live in 2014.

Radix (Radix FZC) is an active participant in ICANN's process to expand the internet naming system, and will aim to obtain rights to operate several new generic top-level domains. Radix has applied for 31 new, top level domains including .web, .music, .blog, and .shop. Radix is Asia's largest newgTLD applicant under this program, and expects to play a large role in the global diversification of the internet namespace. We recently passed initial evaluation and have met the required business, technology and operations capabilities to operate a new gTLD at the global level.

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